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Data Privacy Law in the U.S.: What Businesses Must Comply With - Privacy Law, Technology Law - Usta Legal
October 15, 2025
4 min read
By Usta Legal

Data Privacy Law in the U.S.: What Businesses Must Comply With

Privacy LawTechnology LawComplianceData ProtectionBusiness Law

A comprehensive overview of U.S. data privacy laws for businesses. Learn how to comply with CCPA, CPRA, HIPAA, and other regulations that affect how companies collect, store, and share personal data.

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Why Data Privacy Compliance Matters

Whether your business operates in New York, California, or anywhere in between, data privacy compliance is no longer optional. U.S. regulators are tightening enforcement around how companies collect, store, and share personal information. A single data mishandling incident can lead to costly penalties and reputational harm.

Even startups and small businesses must follow certain privacy rules if they gather emails, payment data, or location information. schedule consultation to ensure your company’s privacy policy and data practices meet legal standards.


Federal Privacy Frameworks

Unlike the European Union, the United States does not have a single comprehensive data privacy law. Instead, it relies on sector-specific regulations and general consumer protection laws.

Key federal laws include:

  • FTC Act: The Federal Trade Commission enforces fair and transparent data practices, penalizing misleading privacy statements or inadequate security.
  • HIPAA: Protects medical and health-related data handled by healthcare providers and insurers.
  • GLBA (Gramm-Leach-Bliley Act): Regulates how financial institutions handle customer information.
  • Children’s Online Privacy Protection Act (COPPA): Limits how businesses collect data from children under 13.

Each law applies differently based on industry and the type of data collected. contact us to learn which federal laws apply to your organization.


State-Level Privacy Laws

In recent years, states have filled the federal gap by enacting their own privacy laws. The most notable include:

  • California Consumer Privacy Act (CCPA) and CPRA: Grants residents the right to access, delete, and opt out of data sales. Applies to companies meeting revenue or data thresholds.
  • Virginia Consumer Data Protection Act (VCDPA): Requires businesses to provide data access and correction rights.
  • Colorado Privacy Act (CPA): Similar to CCPA, covering opt-out mechanisms and data security requirements.
  • New York SHIELD Act: Mandates businesses to implement reasonable safeguards for protecting personal data.

Even if your business isn’t based in these states, you may still fall under their jurisdiction if you serve their residents. chat on whatsapp to find out which laws apply based on your customers’ locations.


Healthcare and Financial Privacy

If your company handles medical or financial information, stricter rules apply. HIPAA governs healthcare entities, while the Gramm-Leach-Bliley Act covers banks and financial advisors. Both require documented data security programs and breach notification processes.

Failure to comply can result in steep fines or even criminal liability. schedule consultation to audit your current compliance setup or data-sharing agreements.


Building a Compliant Privacy Policy

A clear, honest, and accessible privacy policy is your first line of defense. It should explain:

  • What data you collect (e.g., name, email, payment info, location)
  • How you use and share it
  • Users’ rights to access or delete data
  • How users can contact you with questions
  • How long you retain data

Many businesses copy generic policies online, which can backfire if inaccurate. Regulators often treat misleading statements as violations. schedule consultation to create a custom policy reflecting your actual practices.


Data Security Obligations

Collecting personal data comes with a duty to secure it. The FTC and several states require “reasonable security measures,” which typically include:

  • Encryption for data at rest and in transit
  • Strong password and authentication systems
  • Regular security audits and employee training
  • Breach response plans and user notifications

Cloud-based startups should pay particular attention to vendor management. Third-party data processors must also meet the same security standards. call now for guidance on drafting vendor data protection addendums.


Why Work with a Privacy Lawyer

Data privacy compliance is not just about avoiding fines—it’s about building trust. A lawyer specializing in privacy and technology law can:

  • Assess your exposure under state and federal laws
  • Draft or revise privacy policies and data-sharing agreements
  • Guide your response to data breaches or FTC investigations
  • Set up long-term compliance frameworks for growth

Usta Legal helps tech companies, healthcare providers, and e-commerce startups across New York, New Jersey, and Pennsylvania stay compliant and confident. schedule consultation or contact us for a data protection consultation.


Protect Your Business and Your Clients

Data privacy compliance isn’t just a legal checkbox—it’s a competitive advantage. Companies that handle data responsibly earn customer loyalty and reduce long-term legal risk.

schedule consultation for a privacy compliance review or chat on whatsapp for immediate questions about your company’s obligations under U.S. data protection law.


Frequently Asked Questions

Is there a single national data privacy law in the U.S.?

No. The U.S. follows a sectoral approach, meaning different laws apply depending on the industry and type of data collected.

Does CCPA apply to businesses outside California?

Yes. CCPA applies to any company that collects data from California residents and meets certain thresholds (revenue, data volume, or business size).

What happens if I violate data privacy laws?

Penalties vary by law but can include fines up to $7,500 per violation under CCPA, plus civil lawsuits and reputational damage.

Do small businesses need a privacy policy?

Yes. Even small websites or online stores that collect emails or process payments should have a privacy policy that discloses how user data is handled.

How often should privacy policies be updated?

At least once a year, or whenever your data collection or sharing practices change. Regular updates show regulators and users that your company takes compliance seriously.

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About the Author

Written by the Usta Legal immigration team, licensed to practice law in New York, New Jersey, and Pennsylvania. Our attorneys specialize in U.S. immigration law, business law, and intellectual property, providing personalized legal guidance to individuals and businesses navigating complex legal processes.

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